Real Estate

Published: May 22, 2024 | Updated at: May 22, 2024

Looking to increase roofing sales? Here are the top 8 roofing CRM software solutions to take your sales through the roof! Improve customer relationship management, streamline business management, and grow your roofing business by investing in specialized roofing CRM software.

This piece delves into how these platforms are designed with the distinct needs of the roofing sector in mind. It examines the benefits, functionalities, and efficiencies that premier roofing CRM platforms bring to the table, equipping you with the necessary knowledge to select a software solution capable of revolutionizing your business in roofing.

Key Takeaways

  • Roofing CRM software is essential for managing unique industry tasks such as sales pipelines, customer data, material orders, and production processes, leading to improved productivity and streamlined operations.

  • Roofing CRM platforms offer critical features that aid in the sales process, lead management, and project efficiency, including mobile app capabilities, automated sales tasks, project management tools, and team synchronization for both field and office staff.

  • Selecting the right CRM for a roofing company involves assessing features that match business needs, evaluating total cost of ownership, and considering the availability of customer support and training resources for successful adoption.

  • Learning how to close more deals and take your roofing sales through the roof!

Understanding Roofing CRM Software

Illustration of a modern CRM system tailored for roofing industry

CRM software tailored for the roofing business is an indispensable resource that not only orchestrates customer interactions but also serves as a specialized tool crafted to fulfill specific requirements of the roofing industry, including:

  • overseeing sales funnel activities

  • organizing client information

  • monitoring inventory and materials procurement

  • optimizing workflow efficiency

Most roofing contractors benefit from specialized CRM software with roofing-specific features and integrations.

Such dedicated roofing software empowers your company with robust capabilities to track prospects, communicate with prospective customers, and oversee the entire sales process from initial outreach through successful deal closure. Roofing business owners can improve financial visibility and customer experiences using CRM software. It’s worth exploring in depth how CRM systems contribute to roofers’ day-to-day business management functions.

Defining Customer Relationship Management for Roofers

Roofing business owners can greatly benefit from CRM software, as it enables the effective management of leads and customer relationships. This powerful tool enables businesses to:

  • Categorize their customers

  • Personalize interactions

  • Identify key prospects within the sales pipeline

  • Simplify sales activities through automation such as updating statuses, sending automated responses, and scheduling reminders

It also provides features that facilitate activity organization, which enhances efficiency throughout the sales pipeline.

Equipped with functionalities for managing communication across multiple channels and monitoring all client engagements, this type of software significantly advances relationship development efforts. Its user interface and overall functionality are specifically designed around standard workflows in a roofing business environment to ensure it meets unique industry needs seamlessly.

The Role of CRM in Modern Roofing Business Operations

Roofing software is an essential tool for improving efficiency within roofing businesses. This type of software excels in handling job data with precision and streamlines both the sales and marketing functions, making it a fundamental element in contemporary business practices. It facilitates comprehensive oversight over project workflows from inception to completion, guaranteeing that all daily activities are properly organized and conducted effectively.

This software enhances transparency by allowing staff members to monitor the progress and specifics of projects, thus fostering responsibility while providing tailored management solutions suitable for the unique demands of roofing enterprises.

Maximizing Roofing Sales with Roofing CRM: A Closer Look

Cartoon image of a sales team using CRM software to maximize sales

Implementing CRM software significantly enhances the entire sales process for businesses, notably in boosting the success rate of sealing more deals and effectively overseeing sales teams. This type of software automates key aspects of sales, thereby elevating productivity by organizing lead management while keeping transparent records related to earnings, commissions, and profit margins readily accessible to the involved sales personnel. CRM software can help grow your roofing business by improving sales processes and efficiency.

Roofing contractors benefit from this technology as well. With mobile apps designed for CRM systems, they’re able to handle client details and project data on-the-go—they can manage job files and estimates or add leads along with checking tasks and alerts even when out of office.

The sophistication brought about by advanced features within these CRMs—including inspection forms, annotated photography options, smart estimating tools—alongside analytics regarding sales processes and individual rep performance—provide managers with comprehensive insights necessary for evaluating and refining their approach to selling activities.

So what are ways through which CRM applications contribute towards improving lead handling procedures, overall business efficacy? Let us delve deeper into this topic.

Stop Knocking on Doors for Lead Generation

If you have a sales team deployed in local neighborhoods knocking on doors you are losing valuable time when you could be closing more deals.

Most roofing contractors can benefit from CRM software for lead generation. Choosing the right CRM software can also teach you a whole new sales strategy for generating roofing leads for your roofing business. Take Halsell CRM for an example, Halsell enables sales teams to search for property ownership records, assign those leads to CRM, utilize their contact enrichment to obtain the phone and email address of that lead so that your team can utilize cold calling efforts to reach more leads than you would by knocking on doors.

Lead Capture and Follow-up Strategies

In the realm of sales optimization, capturing and following up with leads is imperative. Roofing CRM software amplifies this aspect by delivering vital information on callers, streamlining the accumulation of lead specifics, showcasing team capacity, allotting team members as needed, and methodically organizing site visits. Roofing business owners can use CRM software to streamline lead capture and follow-up processes, ensuring no potential customer is overlooked. It effectively steers the sales process through refining the sales funnel while maintaining a comprehensive history of customer interactions that helps in cultivating leads to amplify potential profits.

Within these roofing CRM platforms exist client portals that allow homeowners to view details about their projects. This visibility promotes transparency, which builds trust and boosts overall satisfaction among customers. Sophisticated mapping tools for customers are pivotal for field-based sales teams. They enhance management over territories, ensuring optimized allocation of resources and maximizing coverage efficiency.

Streamlining the Estimation Process

Creating roofing estimates with precision and speed is essential for securing projects, and CRM software significantly improves the ability to generate these estimates. Sales teams benefit from streamlined processes using digital templates and files that expedite the completion of contracts and estimates. Tools like aerial measurement functions and visualization technologies contribute to the production of thorough and exact roofing estimates.

Designed to eliminate common mistakes during estimation, such as overlooking components or choosing unavailable materials, this software guarantees both accuracy in creating proposals and efficiency within sales teams’ operations.

Closing the Deal: CRM-Enhanced Sales Techniques

CRM software is essential for strategic decision-making, as it provides crucial insights into sales performance, customer behavior patterns, and market trends. By offering a clear view of the sales pipeline, this technology aids in enhancing closing ratios. CRM systems’ detailed activity logs also enhance accountability by tracking the actions and performance of the sales team.

Improvements in CRM technology have revolutionized customer service delivery by facilitating an updated and interactive experience that boosts satisfaction levels. The coordination capabilities provided by roofing CRM software at job sites are key to managing project phases effectively without encountering unforeseen expenses or time delays.

Collaborative Features of Roofing CRMs

Illustration of collaborative teamwork in a roofing company using CRM software

Roofing CRM software not only improves the efficiency of the sales process, but also promotes better teamwork among the marketing, sales, and customer service departments by enabling instant access to shared data and fostering ongoing communication. Most roofing contractors benefit from these collaborative features as they enhance teamwork and streamline communication across various departments.

By leveraging sophisticated roofing CRM systems that facilitate interdepartmental cooperation, businesses can boost their operational effectiveness, which is vital for completing tasks on time and within allocated budgets. When integrating such CRM platforms with project management tools, roofing contractors gain several advantages.

  • The ability to use resources in a more productive manner

  • Improved lines of communication within teams

  • Enhanced oversight of projects through each phase—including scheduling work crews to overseeing installation milestones—enabling smoother project execution

  • Greater transparency regarding individual representatives’ daily undertakings and performance levels

But what does this integration between software look like in practice? Let’s delve deeper into it.

Team Coordination on the Job Site

Effective coordination among team members on the job site is essential for the successful execution of a project. Roofing business owners can use CRM software to improve team coordination on the job site. CRM platforms equip teams with digital tools that facilitate:

  • A unified location to house all forms of communication, including notes, tasks, direct messaging, and documentation revisions, ensuring no vital communications are missed.

  • A central hub allowing team members to remain updated and in sync with each other.

  • The ability to share important details pertinent to the project at hand.

  • Flexibility in rescheduling according to updates or unforeseen delays within a project.

These functionalities play an instrumental role in efficient project management practices.

CRM software grants both office personnel and field staff mobile capabilities for task management as well as instantaneous update reception while away from desks. Also enhancing efficiency through integration with material ordering systems, it simplifies workflow by automating assignment distribution related to responsibilities across roofing projects.

Office Staff and Field Crew Synchronization

CRM platforms play a pivotal role in coordinating activities and assignments among office personnel and onsite teams, ensuring that everyone’s work agendas are harmoniously aligned. Thanks to these scheduling capabilities of CRM software:

  • Double booking is avoided

  • The roles of staff members are made clear

  • Distribution of tasks is streamlined with set deadlines and assigned responsibilities

  • Project management processes run more smoothly

  • Continuous monitoring of progress is enabled.

The collective access provided by CRM systems to documents ensures immediate dissemination of important updates like material order statuses or insurance details to all involved stakeholders. Essentially, integrating CRM serves as the backbone for efficient instantaneous communication, which is critical in handling intricate logistics associated with roofing endeavors and managing resources effectively.

Enhancing Customer Service with Unified Communication Tools

CRM software is essential in the roofing industry to enhance customer service by consolidating multiple forms of communication, including phone calls, emails, and text messages. This centralization allows for all interactions with customers to be monitored from a single point.

To boost customer satisfaction in the roofing sector, it’s important to set clear expectations for services provided, maintain professionalism with dispatch updates featuring GPS tracking and offer easy payment options that help foster trust.

Specifically designed CRM platforms such as Jobber facilitate an integrated strategy for managing client relations through orderly maintenance of communication logs and lead handling within the system. Capabilities like sending texts directly to clients Simplify interaction processes between roofers and their customers using this software.

Integrating Roofing CRM with Other Business Tools

Artistic representation of seamless integration of roofing CRM with other business tools

For roofing companies, an integrated Customer Relationship Management (CRM) system can transform their operations significantly. When the CRM software interlinks with additional tools utilized by sales teams, it streamlines complex processes and increases efficiency. Roofing business owners can benefit from integrating CRM software with other business tools to improve financial visibility, customer experiences, marketing efforts, and time management. The advantages of incorporating a roofing-specific CRM include:

  • Centralizing cash flow management becomes more straightforward when invoicing and payment processing are merged into one platform through connectivity with accounting programs like QuickBooks.

  • By establishing connections with material suppliers, businesses can directly order supplies from within the CRM program itself, making for efficient procurement and monitoring.

As to particular examples of such integrations?

Seamless Connection with Accounting Software

In the roofing industry, integrating CRM software with accounting systems significantly enhances financial oversight. For example, ServiceTitan presents a CRM platform that is easy to navigate and available through both desktop and mobile applications, consolidating customer information and job data in one place. JobNimbus introduces an advanced cloud-based CRM system tailored to boost productivity and improve organization for roofing contractors by stressing its comprehensive yet simple-to-use interface.

Fundamentally, having straightforward user interfaces within these CRM systems is vital for facilitating ease of use among sales representatives and office personnel who work in the roofing sector.

Material Ordering Made Easy

CRM software significantly simplifies the process of ordering materials, which is a vital component in roofing projects. By integrating CRM systems with supplier platforms, it becomes possible to place orders for materials directly within the CRM application. This convenience aids roofing businesses by saving time and minimizing potential issues like delivery delays or errors associated with material procurement.

Consequently, not only does such software streamline operations, but it also plays an instrumental role in guaranteeing that roofing projects are concluded punctually and adhere to the allocated budget.

The Top 8 Roofing CRM Platforms of 2024

Creative illustration of the top 8 roofing CRM platforms of 2024

Exploring the realm of CRM platforms can pose quite a challenge. Certain systems emerge as top contenders for best roofing crm solutions. Most roofing contractors use these top CRM platforms to improve their business operations with roofing-specific features and integrations. G2’s 2024 ratings have highlighted the following leaders in this space:

  • Halsell

  • Roofr

  • JobNimbus

  • ServiceTitan

  • AccuLynx

  • iRoofing

  • Jobber

  • Hubspot

These platforms garner high user satisfaction and cater to different scales and needs within the roofing industry. For example, Halsell is tailored towards fully customizable CRM, whereas iRoofing suits companies managing tighter budgets. Notably, over 4,000 roofers are utilizing JobNimbus.

These CRM offerings span across various price points to accommodate businesses with differing budgetary considerations – take HubSpot which ranges from free up to $1,200 monthly fees. Yet when selecting a platform, it goes beyond just pricing. One must delve into each system’s features and overall capabilities thoroughly to determine which will align optimally with your business objectives. Here is a brief overview of what we think are the strength and weaknesses of each platform.

1) Halsell

Halsell stands out as a robust CRM solution for the roofing industry, offering a suite of powerful features that can significantly benefit roofing contractors aiming to close more deals. With its fully customizable interface, contractors can tailor the software to fit their unique business processes, ensuring a seamless integration into their existing workflow.

One of Halsell's key strengths is its dynamic lead management system. This feature allows roofing contractors to track leads at every stage of the sales funnel, from initial contact to the final handshake. The system's ability to categorize leads based on priority and potential value helps sales teams focus their efforts where they are most likely to succeed, improving conversion rates and boosting sales.

Strengths of Halsell

  • Fully Customizable Interface: Halsell allows roofing contractors to customize the software to match their specific business workflows, ensuring a seamless integration.

  • Voip Phone System: Halsell has a built auto dialer for calling and texting leads directly in the platform with detailed call analytics and automations.

  • Bulk Email Marketing: Halsell email app, Hmail, provides users the capability to send bulk email campaigns directly from their gmail or yahoo account.

  • AI Content Generator: Halsell Chat utilizes popular AI models for AI generated images and AI generated content.

  • Offer Letter Generator: Draft an offer letter at the click of a button with detailed property information

  • Dynamic Lead Management System: Tracks leads through every sales stage, categorizes them based on priority, and improves conversion rates.

  • Advanced Project Management Tools: Offers real-time data for accurate and timely estimates, aiding in quick proposal generation and bid winning.

  • Centralized Communication Platform: Enhances team collaboration by providing a unified space for sharing updates and coordinating tasks.

  • In-depth Reporting and Analytics: Delivers insights into sales performance and helps identify areas for strategy refinement.

  • User-Friendly Design: Intuitive interface encourages quick adoption and minimizes the learning curve for new users.

Weaknesses of Halsell

  • Learning Curve for Advanced Customization: While customization is a strength, it may require a learning period for users to fully utilize advanced features.

  • Potential Overwhelm from Extensive Features: The wide array of features could be overwhelming for smaller teams or less tech-savvy users.

  • Dependence on Internet Connectivity: Being a cloud-based platform, consistent internet access is necessary for optimal use.

  • Integration Complexity: Depending on existing systems, integration with other software may require technical assistance.

Pricing Plan Details for Halsell

Halsell offers a tiered pricing structure designed to fit various business sizes and needs:

  • Freemium: Free Forever

  • Starter: $5 per user per month

  • Business: $39 per user per month

  • Business Pro: $79 per user per month

Halsell pricing page

Each plan is billed on a monthly or annual basis, with discounts available for long-term commitments. The exact pricing details can be obtained by contacting Halsell’s sales team or visiting their official website, as prices may vary based on market conditions and promotional offers.

In conclusion, Halsell provides a comprehensive and customizable CRM platform designed to address the specific needs of roofing contractors. Its strengths in lead management, project estimation, team collaboration, analytics, calling and texting and user experience make it an invaluable tool for those looking to enhance their sales processes and close more deals in the competitive roofing industry.

2) AccuLynx

AccuLynx home page

AccuLynx is a comprehensive, user-friendly CRM platform designed specifically for roofing contractors, streamlining various aspects of business operations from lead management and project management to estimating and material ordering. It offers a robust mobile app for on-the-go business management, enhanced communication tools for improved team and customer interactions, and real-time reporting for insightful business decisions.

While it may present a higher cost and complexity for smaller teams, and offers limited customization compared to fully customizable platforms, AccuLynx remains a strong contender in the roofing CRM market due to its broad feature set and intuitive interface.

Strengths of AccuLynx

  • Comprehensive Feature Set: AccuLynx includes a broad range of features tailored for roofing contractors, such as lead management, estimating, project management, and material ordering.

  • User-Friendly Interface: The platform is designed to be intuitive, making it easier for teams to adopt and use it effectively.

  • Mobile App Integration: Offers a robust mobile app that allows users to access and manage their business operations from anywhere.

  • Enhanced Communication Tools: Provides tools for better communication within the team and with customers, such as automated emails and messages.

  • Real-Time Reporting: AccuLynx offers real-time reporting and analytics that help businesses track their performance and make data-driven decisions.

Weaknesses of AccuLynx

  • Cost: The pricing can be on the higher side, especially for smaller roofing companies with tighter budgets.

  • Complexity for Smaller Teams: Some smaller teams may find the extensive features more complex than needed.

  • Limited Customization: While AccuLynx offers many features, there may be limited options for customization compared to fully customizable platforms like Halsell.

  • Dependency on Internet: As a cloud-based platform, it requires a stable internet connection, which can be a limitation in areas with poor connectivity.


  • $300 per user per month

AccuLynx pricing page

In comparison to Halsell, AccuLynx is a strong contender in the roofing CRM market with its comprehensive feature set and user-friendly design. However, for businesses looking for a high degree of customization and a platform that can grow and adapt to their unique processes, Halsell might be the better choice.

Halsell's fully customizable interface and advanced features such as its AI content generator and VoIP phone system provide additional tools that AccuLynx does not. On the other hand, AccuLynx's strength lies in its user-friendly interface and robust mobile app, which are great for teams that prioritize ease of use and mobility.

3) ServiceTitan

ServeTitan home page

ServiceTitan is recognized for its comprehensive CRM capabilities, tailored to meet the demands of home service businesses, including roofing contractors. Here's a breakdown of its strengths and weaknesses:

Strengths of ServiceTitan

  • Comprehensive Business Management: ServiceTitan offers a wide range of features that cover many aspects of business operations, from scheduling and dispatch to invoicing and payments.

  • User-Friendly Interface: The platform is designed to be intuitive, making it easier for teams to adopt and use effectively.

  • Robust Mobile App: ServiceTitan's mobile app allows contractors to manage their business on the go, which is particularly useful for roofing professionals who are often in the field.

  • Real-Time Visibility: Provides real-time updates on job status, technician tracking, and customer communications, enhancing overall operational efficiency.

  • Marketing and Sales Tools: Equipped with tools for marketing automation and sales analytics, helping businesses grow their customer base and increase revenue.

  • Industry-Specific Features: Offers features specifically designed for the trades, including roofing, which can be customized to fit a company's unique workflow.

Weaknesses of ServiceTitan

  • Higher Price Point: The cost of ServiceTitan can be relatively high, which might be a barrier for smaller businesses or startups.

  • Complexity: With its extensive range of features, some users may find the system complex and overwhelming, particularly if they do not require all of the available tools.

  • Internet Dependency: Being a cloud-based platform, it requires a stable internet connection for optimal performance, which can be a limitation in remote areas.


  • Starts at $4,776 per year

ServiceTitan pricing page

Conclusion on ServiceTitan for Roofing Contractors

For roofing contractors seeking a robust and comprehensive CRM solution, ServiceTitan could be a strong option. Its user-friendly interface and mobile app are ideal for managing a roofing business on the go, while its real-time visibility and industry-specific features can help streamline operations and improve customer service.

The marketing and sales tools included in the platform can also aid in business expansion and revenue growth. Although the cost and complexity may be considerations for some, the benefits of integrating ServiceTitan into their business operations could be significant for those looking to enhance efficiency and drive success.

4) JobNimbus

jobnimbus home page

JobNimbus stands as a significant player in the roofing CRM market, offering a suite of features that cater to the specific needs of roofing contractors. Its strengths and weaknesses are as follows:

Strengths of JobNimbus

  • Customization and Flexibility: JobNimbus provides a high degree of customization, allowing users to tailor the system to their specific business needs, which is particularly beneficial for the varied demands of roofing projects.

  • User-Friendly Interface: The platform is known for its user-friendly interface, which facilitates quick adoption and minimizes the learning curve for new users.

  • Comprehensive Task Management: It offers robust task management tools that help roofing contractors keep track of all aspects of their projects, from initial lead capture to the final billing.

  • Integration Capabilities: JobNimbus can integrate with a range of other tools, including accounting software like QuickBooks, which streamlines the business process even further.

  • Mobile App Availability: There is a mobile app that provides on-the-go access to the CRM, allowing contractors to update project details, access customer information, and manage tasks from anywhere.

  • Affordability: Compared to other CRM solutions, JobNimbus offers competitive pricing, making it accessible for small to mid-sized roofing businesses.

Weaknesses of JobNimbus

  • Limited Reporting Features: While JobNimbus offers reporting capabilities, they may not be as advanced or in-depth as those provided by some of its competitors.

  • Performance Issues with Large Data Sets: Some users have reported slowdowns when working with large amounts of data within the system.

  • Learning Curve for Advanced Features: Despite its user-friendly design, some of JobNimbus's more advanced features may require a learning period for users to fully utilize them.


  • starts at $300 per user per month

JobNimbus pricing page

Conclusion on JobNimbus for Roofing Contractors

JobNimbus presents a compelling option for roofing contractors who need a CRM that is both flexible and user-friendly. Its customization capabilities allow it to adapt to the unique workflows of different roofing businesses, while the mobile app ensures that contractors can remain productive even when away from the office. The task management and integration features streamline operations, making it easier to manage projects efficiently.

While there are some limitations in terms of reporting and performance with large data sets, the benefits of JobNimbus, particularly its affordability and ease of use, make it a valuable tool for roofing contractors looking to enhance their business processes and customer management. By adopting JobNimbus, roofing contractors can expect to see improvements in project tracking, customer satisfaction, and overall business efficiency.

5) Roofr

Roofr home page

Roofr is a dedicated CRM platform for roofing contractors, designed to streamline operations and enhance customer engagement. With a focus on simplicity and efficiency, Roofr offers a range of features tailored to the needs of the roofing industry.

Strengths of Roofr

  • Simplicity in Design: Roofr's interface is user-friendly, making it easy for contractors to adopt and navigate without a steep learning curve.

  • Estimation Tools: It provides accurate and quick roofing estimates, which can be a game-changer for contractors looking to save time and increase their bid-winning chances.

  • Customer Engagement: Features like automated follow-ups and personalized communication templates help maintain strong customer relationships.

  • Integrations: Roofr can be integrated with various tools and apps that roofing contractors already use, which streamlines the workflow and reduces the need for multiple software platforms.

  • Affordable Pricing: With competitive pricing, Roofr is accessible to a wide range of roofing businesses, from startups to established companies.

Weaknesses of Roofr

  • Limited Customization: While its simplicity is a strength, it may also limit the ability to customize the software to fit more complex business models or unique processes.

  • Fewer Advanced Features: Compared to some other CRM options, Roofr might lack certain advanced features that larger companies might require.

  • Newer to the Market: As a relatively new player in the market, Roofr may not have the same level of market-tested robustness or comprehensive support resources as more established competitors.


  • Pay-As-You-Go: No Monthly Subscription Plan

  • Pro: $89 per user per month

  • Premium: $149 per user per month

Roofr pricing page

Conclusion on Roofr for Roofing Contractors

Roofr offers an efficient and straightforward CRM solution for roofing contractors, particularly those who value ease of use and quick implementation. Its estimation tools and customer engagement features can significantly benefit contractors aiming to streamline their sales process and maintain strong client relationships.

Although Roofr may not offer the extensive customization and advanced features of some other CRM platforms, its affordability and user-friendly design make it a valuable tool for many roofing businesses, especially smaller to mid-sized companies looking to grow and optimize their operations.

6) Hubspot

Hubspot home page

Hubspot is a widely recognized CRM platform that caters to a variety of industries, including the roofing sector. It's renowned for its extensive marketing, sales, and service hub features, which offer a comprehensive suite of tools designed to attract, engage, and delight customers.

Strengths of Hubspot

  • All-In-One Platform: Hubspot provides a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. This allows roofing contractors to manage all their customer interactions in one place.

  • Ease of Use: Hubspot is known for its user-friendly interface, which makes it accessible for businesses of all sizes, including roofing companies that may not have dedicated IT staff.

  • Extensive Integration Options: With a vast marketplace of integrations, Hubspot can connect with many other tools and systems, making it a versatile choice for roofing contractors looking to streamline their tech stack.

  • Robust Marketing Tools: Hubspot offers powerful marketing automation tools that help roofing contractors create and deliver effective marketing campaigns to attract new leads and nurture them into customers.

  • Detailed Analytics and Reporting: Hubspot provides detailed reports and analytics that help roofing contractors track their sales pipeline, marketing performance, and customer service metrics to make informed business decisions.

Weaknesses of Hubspot

  • Pricing Structure: While Hubspot offers a free version of its CRM, the costs can quickly add up as you add more advanced features or require additional customization.

  • Complexity of Advanced Features: Some of Hubspot’s more sophisticated tools and features may require a learning curve, which could be a challenge for smaller roofing contractors with limited time and resources.

  • Scale for Larger Businesses: While Hubspot is excellent for small to medium-sized businesses, larger roofing contractors may find that they outgrow the platform and need more enterprise-level solutions.


  • Free Plan: Free to look around

  • Starter: $15 per user per month

  • Professional: $1080 per month (1 year commitment required)

  • Enterprise: $4000 per month plus $75 per user per month

Hubspot customer platform pricing page

Conclusion on Hubspot for Roofing Contractors

For roofing contractors, Hubspot can serve as a valuable CRM platform that supports their sales, marketing, and customer service efforts. Its strengths lie in its ease of use, comprehensive integration options, and strong marketing tools. However, roofing contractors should be mindful of the potential costs associated with scaling up within Hubspot and the complexity of some of its advanced features.

Ultimately, Hubspot could benefit roofing contractors by providing an all-in-one platform that streamlines customer interactions and automates key marketing and sales processes, leading to more efficient operations and potentially higher sales conversions.

7) Jobber

Jobber home page

Jobber is a dynamic CRM platform that caters to the needs of service-oriented businesses, including roofing contractors. It's designed to streamline operations, improve customer relations, and facilitate growth. Here's a detailed look at Jobber’s strengths and weaknesses:

Strengths of Jobber

  • Ease of Use: Jobber's interface is highly intuitive, making it easy for teams to adopt and navigate without extensive training.

  • Scheduling and Dispatching: Its robust scheduling features allow for efficient dispatching of field workers and tracking of job assignments.

  • Customer Relationship Management: Jobber excels at managing customer information and interactions, ensuring that contractors can provide personalized service.

  • Mobile App: With a strong mobile app, roofing contractors can access customer details, schedules, and job notes on the go, increasing their flexibility.

  • Invoicing and Payment Processing: Jobber streamlines the invoicing process and accepts online payments, which helps improve cash flow.

  • Affordability: Its pricing structure is competitive, offering various tiers to suit different business sizes and budgets.

  • Quality Support: Jobber provides excellent customer support and resources, including tutorials, webinars, and a responsive customer service team.

Weaknesses of Jobber

  • Limited Customization: While Jobber offers many useful features, there may be limited options for customization to fit complex or unique business processes.

  • Reporting Features: Its reporting capabilities, while useful, may not be as comprehensive or customizable as those offered by more specialized CRM platforms.

  • Integration Options: Although Jobber integrates with many popular tools, it may not offer as many native integrations as some of its competitors.


  • Core: $69 per user per month

  • Connect: $169 per user per month

  • Grow: $349 per user per month

Jobber software pricing page

Conclusion on Jobber for Roofing Contractors

Jobber is well-suited for roofing contractors looking for an easy-to-use, all-in-one CRM solution to manage their customer relationships, job scheduling, and invoicing. Its mobile app is particularly useful for contractors who need to manage their business on the go.

While it may lack the depth of customization and reporting features of more complex systems, its affordability and strong customer support make it an excellent choice for small to medium-sized roofing businesses aiming to streamline their operations and enhance customer satisfaction.

8) iRoofing

iRoofing home page

iRoofing is a specialized CRM platform designed to cater to the needs of roofing contractors, offering a suite of tools aimed at enhancing efficiency in sales and project management.

Strengths of iRoofing

  • Tailored for Roofing Industry: iRoofing is specifically built with roofing contractors in mind, ensuring that its features align closely with industry-specific requirements.

  • Mobile Measurement Tools: The platform includes mobile measurement tools that allow contractors to measure roofs directly from satellite images, saving time and increasing accuracy.

  • Digital Catalogs and Presentations: iRoofing offers digital catalogs of roofing materials and a presentation mode for showcasing options to clients, which can help in the decision-making process.

  • Estimate Generation: It simplifies the estimate process by allowing contractors to create accurate and professional estimates quickly, which can be directly presented to clients.

  • Client Management: The software provides efficient client management features to track interactions, preferences, and project history, fostering better customer relationships.

Weaknesses of iRoofing

  • Learning Curve: Some users may experience a learning curve when first adopting the platform, particularly when using advanced measurement and estimation tools.

  • Limited Integrations: iRoofing may have fewer integrations with third-party applications compared to other CRM systems, which could limit workflow automation.

  • Pricing Transparency: Detailed pricing information is not readily available on their website, which may require potential users to contact the company directly for quotes.


  • Intro Plan: $149 per month includes 3 users.

  • 3 Month Plan: $447 includes 3 users

  • 12 Month Plan: $1,788 includes 3 users

iRoofing pricing page

Conclusion on iRoofing for Roofing Contractors

iRoofing provides a robust set of tools tailored to the unique needs of the roofing industry. Its strengths in mobile measurement, digital catalogs, and estimate generation make it a valuable asset for roofing contractors looking to streamline their sales process and improve project management. W

hile there may be a learning curve and potential limitations in software integrations, the benefits of using iRoofing, such as enhanced efficiency and improved client management, can outweigh these challenges. Roofing contractors can leverage iRoofing to create accurate estimates, manage customer relationships effectively, and ultimately, close more deals.

Choosing the Right CRM for Your Roofing Company

Identifying the optimal CRM for your roofing company is not just a matter of selecting software with an extensive list of features or top reviews. The goal is to discover a system that embodies the distinct objectives, growth trajectory, and hurdles faced by your business, and one tailored specifically for the requirements and practices unique to those in the roofing industry, thereby boosting efficiency.

It’s crucial that this CRM software should mesh seamlessly with existing operational procedures within your business while minimizing any need for substantial changes on part of your company itself. When aligning CRM capabilities with what your enterprise necessitates. How do you go about weighing up its total cost implications? And importantly, assess customer service as well as educational support offerings?

Matching CRM Features with Business Needs

Selecting the appropriate CRM or business management software necessitates a thorough assessment of your company’s particular needs. Roofing contractors require software that offers specialized features including:

  • lead administration

  • schedule coordination

  • estimation processes

  • procurement of materials

  • project oversight

  • communication channels

These functionalities are custom-designed to cater to the unique demands of those in the roofing sector. The ideal roofing CRM should be user-friendly and advantageous for all team members, such as roofing contractors, administrative personnel, and other staff members, thereby streamlining their daily tasks.

When considering management software options within the realm of roofing CRMs, it’s essential for businesses not only to address immediate requirements, but also to ensure that any chosen system can support future expansion. It is important that this solution remains suitable over an extended period – optimally accommodating business growth over at least five years into the future.

Considering the Total Cost of Ownership

Owning and operating CRM software encompasses various expenses such as:

  • The initial acquisition cost

  • Costs associated with operation

  • Expenses for maintenance

  • Charges for customer support

  • Fees for training personnel

  • Costs incurred from system upgrades

These elements collectively determine the complete total cost of ownership (TCO) of CRM platforms.

Choosing an off-the-shelf roofing CRM solution can offer advantages in terms of cost savings and efficiency compared to the development and upkeep of a bespoke CRM system.

Evaluating Customer Support and Training Resources

Robust backing and instructional programs from CRM vendors play a crucial role in harnessing the full potential of roofing software, ensuring that it is embraced effectively by the workforce of roofing companies. Providers typically deliver on-demand education and hands-on assistance to smooth out the introduction phase for all members of the company. The enduring offer of training and support fosters regular use, enabling these businesses to seamlessly weave this new technology into their everyday workflows.

Achieving complete acceptance across every level within an organization, particularly among sales personnel, is vital for justifying investment in novel roofing CRM solutions—highlighting how indispensable ongoing customer service and educational resources are.

Why Halsell is the Best Roofing CRM Software

After thoroughly analyzing the top 8 roofing CRM platforms, Halsell emerges as the standout choice for the best roofing CRM software. Its comprehensive set of features and capabilities make it particularly well-suited to meet the diverse needs of the roofing industry.

Halsell distinguishes itself with its fully customizable interface, allowing roofing contractors to tailor the software to their unique business processes. This level of customization ensures a seamless integration into their existing workflow, making Halsell adaptable to businesses of any size or complexity.


  • All in one, fully customizable CRM

  • Project management tools

  • Voip for calling and texting with auto dialing capabilities

  • Bulk email marketing

  • Calendar for client side scheduling

  • Easy-to-use, no-code solution

  • Low barrier to entry cost allowing roofing companies to scale into platform

  • Consolidate apps into one

  • Ai content generator

  • Real-time direct chat with team members

  • Offer letter generator and document storage

  • Property ownership search for lead generation

  • Contact enrichment with phone append and email append capabilities

The dynamic lead management system is another key strength of Halsell. It enables contractors to track leads at every stage of the sales funnel with precision, categorize them based on priority, and focus efforts on the most promising opportunities. This results in improved conversion rates and increased sales efficiency.

Moreover, Halsell's advanced project management tools provide real-time data that aids in creating accurate and timely estimates. This feature is crucial for roofing contractors who need to generate proposals quickly and win bids effectively.

Communication is the lifeblood of any successful business, and Halsell's centralized communication platform enhances team collaboration. It offers a unified space for sharing updates and coordinating tasks, which is essential for high-performing teams.

Workspace Apps:

  • Deals - CRM

  • Projects - Project management software tools

  • Hmail - Email syncing and bulk emails campaign

  • Calendar - client side scheduling

  • Phone - Voip system with detailed call log analytics

  • MapGen - GIS map for property ownership search and lead generation

  • Hancock - Electronic signature software solution

  • Forms - form builder for surveys and lead capture

  • Chat - Ai content generator and real-time direct messaging

With Halsell's all in one solution, your roofing business can enjoy the benefits of having several different apps in one platform. Go ahead and cancel all of those redundant subscriptions and get everything you need to run your business at It's free to get started building your sales pipeline.


In a nutshell, CRM software is an invaluable tool for roofing companies. It streamlines business operations, enhances sales processes, fosters collaboration, integrates with other business tools, and offers a wide range of features designed specifically for the roofing industry. Choosing the right CRM involves considering factors such as business needs, total cost of ownership, and available support and training resources. With the right CRM, your roofing company can improve productivity, increase sales, and deliver superior customer service, setting the stage for long-term success.

Frequently Asked Questions

What is roofing CRM software?

CRM software tailored for roofing assists businesses within the industry by facilitating customer relationship management and optimizing sales workflows, such as overseeing material orders and maintaining sales pipelines. This specialized software is developed to address the distinct requirements of companies involved in roofing.

How does CRM software maximize sales?

By enhancing the management of sales representatives and automating sales processes, CRM software optimizes the efficiency of closing more deals. It facilitates streamlined lead management while maintaining transparent documentation of revenues, commissions, and profit margins. Consequently, this results in a significant improvement to the overall sales process.

How does CRM software facilitate collaboration?

By allowing for immediate sharing of information and interaction among the sales, marketing, and customer support departments, CRM software promotes cooperation. It synchronizes with tools used in project management to bolster communication within teams.

Such integration can significantly boost both collaboration among team members and overall productivity.

What are the benefits of integrating CRM software with other business tools?

By combining CRM software with additional business applications, you can streamline your operational processes and boost efficiency by bringing together payment processing and invoicing in a single hub, while also simplifying the procedure for ordering materials.

Such integration may result in better management of cash flow and an increase in overall business effectiveness.

How do I choose the right CRM for my roofing company?

Consider factors such as your business needs, total cost of ownership, and available support and training resources when choosing a CRM for your roofing company. Ensure the CRM aligns with the specific workflows and needs of the roofing industry to enhance effectiveness and integrate into your current processes without significant adaptation.

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