Published: Sep 05, 2022 | Updated at: Sep 05, 2022
There are more than 6,000 digital marketing agencies in the United States alone. If you want to make sure that your digital marketing agency grows beyond the competition, you'll have to figure out how to scale it. But where should you start?
There are many methods you can use to scale a digital marketing agency, and some may be more useful than others, depending on your agency and the methods you want to try. Keep reading and learn more about scaling your agency so that it can grow to new heights.
Improve Your Agency's Workflow
If you don't have a very good workflow process for your agency, your agency is never going to grow or succeed. The workflow process doesn't have to be as complicated as you might think. At its foundation, it involves picking up work, completing it, and turning it back around to the client.
However, many things can go wrong in this process if the workflow process is not optimized. But what is the difference between a workflow process that is optimized and not optimized? If your agency's workflow is not optimized, you will find that your employees will have a hard time organizing their work and actually getting work done.
This may happen for a variety of reasons. For example, it could be that the way the work is distributed is not organized in a cohesive and understandable way. It could also be that there is too much work for a certain number of employees to handle.
Whatever the case, as soon as the workflow process of your marketing agency is compromised, it will be nearly impossible to scale your agency. For that reason, if you think that your agency is having a hard time managing the workflow, it is important to take a step back and reevaluate your agency. To fix this problem, you may need to redesign several aspects of your current workflow process.
How To Streamline Your Workflow Process
For example, you may need to have certain factors automated with software. Many people don't realize how useful certain types of software can be when it comes to improving the workflow process of a business. Certain types of software can do all sorts of things that human employees do but at a greatly improved rate and efficiency.
If you think your employees are slowing down your agency in certain aspects, then it will be time to incorporate some software into the mix. It might also be time to hire some new employees or perhaps part with employees that aren't doing a good job.
Whatever the case, you will need to streamline your agency's workflow process as much as possible.
Otherwise, you will find that your digital marketing agency will only suffer as a result. Besides software, another good place to start would be to hire other marketing services or business management services to help you. That way, you won't be alone in the endeavor of trying to streamline and manage your agency.
Build Up Your Agency's Brand
If you don't make a name for yourself in terms of your agency's brand, you'll never stand out from the competition. Instead, your agency will blend in with all the other digital marketing agencies out there. So, what can you do to make sure that your agency really stands out as a brand?
The first thing you'll need to do is establish your brand in such a way that it appears different from every other digital marketing brand. Of course, this is easier said than done. However, there are a few things that you can do that will help you through this process.
For example, a good way to separate your agency from the crowd is to make it more niche. For example, if you only offer digital marketing services for food brands and companies, this will make your agency quite unique. This is because most digital marketing agencies are more or less all-purpose agencies.
But if you offer very specific services, people will know to come to you for those specific services rather than any other more generalized agency. You can pick any kind of niche you want for your agency. You might even pick a few different niches if you want to spread out a bit.
But the goal is to be more specific than your average digital marketing agency. That way, you will have the reputation of being a specialist in certain marketing niches whether it be the food niche, fashion niche, or anything else. Always try to stick to niches that your target audience might be interested in.
What You Need to Know
After all, you won't get very far if you only cover marketing niches that your target audience doesn't really care about. Of course, you don't have to make your agency a niche agency if you don't want to. There are plenty of other ways you can build up your agency's brand and make it stand out. For example, you can stand out just by changing the way your agency looks or how it works.
For example, giving your agency's website or logo a complete redesign is a good way to bring more attention to your brand. If you make your brand different from any other marketing agency, potential customers will be more likely to remember your agency. They might even be tempted to seek out services from you in the future.
Once you start to establish your brand, it is important to be consistent. If you change too many things about your brand too frequently, your customers will start to get confused. For that reason, it is best to stick with what you know once you finally establish a good setup for your brand.
After that, you should only change things about your brand when you really need to such as giving your logo a bit of a touch-up or something similar. Once you have all that figured out, your digital marketing agency should start to grow in no time.
Consider Remote Work for Your Employees
Ever since the COVID-19 pandemic, more people have been working from home than ever before. More recently, more and more people have been starting to return to their offices to work. However, working from an office may not be necessary for the employees of a digital marketing agency.
Since most of the work is digital in the first place, most of the employees should be able to work from home. But what are the benefits of having your employees work from home, you might ask? As a matter of fact, many companies have seen a great increase in employee productivity when employees are allowed to work from home.
This is because remote work is so much more convenient for most employees that they naturally will be more productive. Think about it: getting to work requires waking up early, getting dressed, getting into the car, waiting in traffic, risking being late, and finally getting to work. When an employee works from home, all he has to do is wake up, walk over to his computer, and get started with his work.
The Benefits of Remote Work for Employees
There is a huge reduction in stress in the employee's life and the employee can focus more entirely on the work at hand rather than other life responsibilities. This increase in productivity, in turn, will benefit your digital marketing agency more than ever before. Of course, you don't have to let all of your employees work from home if you don't want them to.
There may be some work roles that are better suited for the office rather than the home. But whatever the case, you should consider letting some of your employees work from home to a certain extent, even if it's only a few days out of the week. If you do that, you will surely see an increase in your agency's work output.
Only then will you be able to start scaling your agency and start enjoying the benefits of a growing and successful agency.
How to Scale Your Digital Marketing Agency
Scaling your digital marketing agency doesn't have to be as hard as you might expect, but there are certain things you will need to take into consideration. For example, you will need to make sure that your agency stands out from the crowd. You can do this by making your agency more niche or by making your agency appear or function differently than other agencies.
You can also improve your agency's workflow process and even allow some of your employees to work from home. To learn more, click here to learn what the team at Halsell can do for you.