Published: Sep 05, 2022 | Updated at: Jun 17, 2023
Today, there are over 1.5 billion websites worldwide. Out of this, about 200 million are active.
While internet users are rising, grabbing attention in this sea of competition is difficult. You might wonder what you can do to increase organic traffic to your site.
Well, you're in luck! Read this guide on various methods to increase organic traffic in 2023.
What Is Organic Traffic?
Organic website traffic is when someone visits your website without you having to pay for it. They aren't clicking on a paid ad to land on your site. Consumers might be searching for something specific or a product to buy.
Organic traffic is important since it proves how your SEO (search engine optimization) strategy is going. You can track conversions, and the traffic lasts longer than paid ads.
Visitors might trust your website more if they happen upon it instead of due to ads. Most people will only click on the results on the first page. If you can have a high-ranking site with organic results, that's ideal since many will scroll past the ads.
Avoid Reusing Keywords
They must compete with each other if you use the same targeted keyword for multiple pages. While having multiple pages land toward the top is ideal, you'll want them to do this with different primary keywords.
If you can't change the keywords, consider deleting the page if it isn't necessary. Consider merging the content of both pages onto one. This will ensure you don't lose backlinks (other sites that link back to yours).
Develop a Keyword Strategy
Keywords are words or phrases that your audience types into search engines. For example, Nike shoes near me.
Think about your ideal audience and what keywords they're most likely typing in. When you come up with keywords, use tools to check the competition and traffic.
Your keyword strategy will also help you with creating content. It'll also help you rank higher in search results.
Study the competition and consider using tools that'll help you with this. Check out top-performing sites on Google. Research content that'll be most effective with your audience, whether videos, how-to posts, etc.
Write Strong Content
Write content that's relevant to your products or services. Quality is more important than quantity, although word count is important too.
Think about various pain points your customers might have. What information would help them solve this?
Ensure that the content is original and don't plagiarize others. Once you write your content, you can place keywords in to make it SEO optimized.
Have Strong Meta Descriptions
Increased traffic is due to a strong meta description. Include a call-to-action where you invite them to check out your site.
Google places your meta description underneath the title. Make it short, talking about what they'll discover by clicking on your site.
Use On-page and Off-page SEO
The top-ranked sites on Google tend to have more backlinks than others. When it comes to backlinks, it's about finding sites that have a good reputation.
Take a look at old blog posts and update them. Consider adding new content formats. Formats could include podcasts, how-tos, videos, etc.
Use local SEO if your audience is nearby. Google Ads allows you to advertise to a certain section of your target audience, including a local network.
List your business in local directories. You can target your audience through demographics, search preferences, location, etc.
Local listings help your customers find services and brands faster. This will lead to an increase in local traffic.
Performing local keyword searches is similar to the traditional method of keywords. You'll want keywords with low competition and high search volumes.
Building Off-Page SEO
Off-page SEO includes social media, citation and brand building, and content marketing. It increases your site's trust, relevance, and authority.
Technical SEO is also important. This includes items such as data, site speed optimization, etc.
Off-page SEO allows you to build your site's domain authority. Without it, your site could struggle in the searches.
Backlinks are one method to do this. To build backlinks, contact the websites that you mention in your posts. Doing this will make them more likely to mention you back.
Try to target high-quality backlinks whenever possible. It'll help Google see you as an authority in your niche.
Use Long-Tail Keywords
Long-tail keywords are longer keywords and have three-four words. This could include restaurants in Charlotte, the best WordPress plugins, etc.
About 70% of all searches have long-tail keywords. These keywords tend to have less competition as well. Whereas, short-tail keywords have one-two words.
Long-tail keywords tend to have higher conversion rates. Those who search using long-tail keywords tend to know what they need.
Create content and long-tail keywords that will appeal to your audience. Long-tail keywords could help with sales, customers, and new leads.
Remove Non-Performing Content
If you have content on your site that isn't converting, it might be time to remove it. Leaving it could negatively impact your overall score in the search engines.
Search engines use crawlers to hop from one page to another. If you don't have relevant content, they'll leave your site.
Post Guest Blogs
Head to a website in your niche and see if they'll allow you to guest blog. This is also another way to build your backlinks. Many of them will allow you to provide a link to your site in your content.
You could also invite others to write guest blogs on your site if you're short on writing time. Try to find websites with a high authority.
This could increase traffic and the authority of your site. It could also help improve brand recognition.
Many websites will also ask you to share the link on your own website. This could help you build referral traffic.
Create YouTube Videos
Consider creating YouTube videos and adding a link to your site in the description. Think about content that appeals to your audience and will solve their pain points.
It's a great way to find a new audience and build your brand. Plus, you might be able to make money off Google Adsense.
Promote on Social Media
Think about where your audience hangs out. That could be LinkedIn, Facebook, Instagram, TikTok, etc. TikTok tends to be a younger audience, and Facebook is a varied audience. LinkedIn is perfect for B2B businesses or those who offer freelance services.
Research others in your niche to see what works and doesn't. Include a link to your site. To have your link on TikTok, you'll need to get your account to at least 1,000 views. Even without 1,000 views, you can still talk about your business and provide a link in the description or comments.
Use Canva to create engaging videos or posts. In social media posts, encourage those who watch it to follow your page for more content. Think about their pain points and how you can solve them.
Consider Mobile Device Optimization
About 75% of people by 2025 are projected to only use their smartphones. Ensure that your site will work for those on both mobile and desktop devices.
Websites that are optimized for mobile devices will have a clearer layout, fit on a smaller screen, etc. They can also load across multiple network speeds.
Optimize all media, including GIFs, images, and videos. The smaller the file size, the quicker they'll load. Consider a thumb-friendly layout that's responsive and easy for users to navigate.
Have important buttons on your site, such as a call-to-action, buy now, etc. Your entire site must be easy for visitors to navigate and find where they want to go next.
Lastly, stay up-to-date on Google's algorithms since they change over time. Use Google's Search Central to find out about the latest updates.
You'll also want to use your brand's easily recognizable URLs and information. Avoid unreadable URLs since that could hurt your search rankings. Ensure that they make sense with your business and what you sell.
Better Understanding How To Increase Organic Traffic
After exploring this guide, you should better understand how to increase organic traffic. Take time to research and develop the best plan for your business to grow.
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